DAO Labs
Icons & Illustration Set

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I had the pleasure of working with SMAKK Studios out of Brooklyn, NY on this one. I was contacted in late 2015 to develop illustrations for Dao Labs, a wellness company that brings the benefits of Traditional Chinese Medicine to a
modern audience. The project consisted of an icon set for use in both digital and print applications, as well as a series of patterns for use on packaging. Each pattern is made from the various ingredients used in making each formula.

Daoism is all about balance and places emphasis on living harmoniously with nature. These concepts heavily influenced my work and provided me with a limitation that pushed me to explore ideas and interesting solutions. It was great seeing it all come together in the end and I'm very happy with how the illustrations were implemented.

I have since continued working with DAO Labs directly to expand their icon library.

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